Hello, I'm Teodora!
A Product Designer making sense of complex challenges
I've spent 7 years turning "this is complicated" into "oh, that makes sense!" and honestly? That's my favorite part. I'm all about clarity, accessibility, and design systems that make the complex feel simple.
How I approach design
Great products don't happen by accident. Each cycle reveals something new. Each iteration gets closer to the answer. That's how great products are born.
Understand deeply
Talk to people, dig into data, and question assumptions
Focus on what matters
Synthesize insights to pinpoint the actual problem
Explore multiple solutions
Prototype fast, test ideas, and iterate until something clicks
Ship and refine
Launch with confidence, then keep improving based on real user feedback
Password-protected work
NDA projects with detailed case studies that walk through my full design process.
Redesigning a Research Repository
A comprehensive redesign of a scientific research platform used by over 50,000 researchers worldwide.
Capturing Geospatial Metadata
Building an intuitive system for geospatial data capture and visualization.
At a glance
Who I work with
B2B SaaS teams and startups, in-house or as a contractor
What I do best
Design systems, complex UX, research synthesis
Tools I use
Figma, FigJam, Miro, Dovetail, and a healthy dose of pen & paper
What I value
Clarity over cleverness, collaboration over silos, progress over perfection
Public work
Freelance projects, concept work, and general work outside of NDAs.
Building a Scalable Design System
Inconsistent UI across teams caused design debt, slower development, and poor accessibility.
Researched and proposed a token-based, accessible design system with team alignment.
Created a scalable Figma library, clear standards, and a blueprint for future implementation.
Designing a Data Grid System That Actually Works
Fifteen different table implementations. Twenty-three unique interaction patterns.
Users who couldn't predict how basic features would behave.
A unified data grid framework that brought consistency to a fragmented product suite and got adopted across 8 products in 6 months.
Designing Vinita: A More Intentional Dating Experience
Dating apps prioritize speed and swiping over connection, leading to user fatigue and shallow matches.
Showcased how dating apps can reduce fatigue through intentional design and emotionally aware interactions.
